Searsia
Web search; No tracking
Djoerd Hiemstra <djoerd@searsia.org>

A poem

Why?

1. To improve the service

2. To show targeted advertisements

Searsia

Query autocompletions considered harmful

Lawsuits over damaging autocompletions

Autocompletion Stereotypes

Query recommendations without tracking

Experiment:

  1. Autocompletions from web content

    anchor texts from the ClueWeb09 web crawl
  2. Autocompletions from user data

    query log by Pass et al. (2006)

G. Pass, A. Chowdhury and C. Torgeson (2006) A Picture of Search. In:
Proceedings of the 1st international conference on Scalable information systems (InfoScale), 1-7

Experimental results

Searsia

Query: car

Ad for the Tesla Model S

Targeted advertisements by Searsia

Affiliate programs and networks

Check it out!

Conclusion

Acknowledgments

Thanks

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